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The "new economy" as an interaction of technology, economy, and society






Contemporary technology has a great deterministic strength. It makes people's activity more dynamic; it changes its structure and form. The technology aims at networking itself and its environment, including the economy and people's activities, also the non-economic ones. Thus, network or network-based economy is created. New rules, determined by the network logic, crop up. They should be recognised in order to use the opportunities and chances created by the network.


New rules, both economic and social, are linked to the decentralisation, to growing network-driven revenues, to the economic logic oriented towards abundance, not rarity, to the dependence of network participants' prosperity on the prosperity of the whole network, to the multiplication of choices and possibilities, to reduced consumption of energy, to maximal adaptation to the environment, but also to the capability of "keeping abreast of the future", to moving from a physical location to a cyberspace location, to the capability of coping with the lack of harmony and incessant flux, to the capability of choosing a technology that multiplies network connections, and to ongoing search for new opportunities.


The new economy is a product of interaction between technology, economy, and society. Its creation is a difficult process, not only for less advanced countries. However, it creates both new opportunities and tough challenges, also for the latter.